You have to believe in what you’re doing. Simply chasing the current popular literary fashion isn’t going to guarantee anything, except that by the time you’ve finished writing it the fickle marketplace is likely to have moved on to the ‘next big thing’. So be true to yourself and write from the heart. If you want to write commercial fiction, a strong story idea, punchily executed, and an even stronger lead character are far, far more important than fancy writing skills and a beautiful turn of phrase. A series of books featuring the same returnable hero / heroine will always be much more interesting to publishers and readers than a ‘stand-alone’. Writing is a business, so approach it with the same serious attitude that you would adopt if embarking on any other highly competitive and challenging endeavour, and don’t let anyone stand in your way. Be extremely careful who you bring on board to help you take your work to its target readership: while there are lots of great agents and publishers out there, there are also plenty of bad ones who, if you let them, will wreck your career even before it’s begun. (And Scott speaks from personal experience here – if he’d listened to what his first agents told him when he was just starting out, the Ben Hope series would not exist today. Don’t let it happen to you!) Lastly, don’t underestimate the value of going it alone. The rapid and revolutionary changes in independent eBook publishing are making it more and more feasible for authors to be their own publisher, retaining 100% creative control and a lot more of the profits. Whatever you do, however you choose to do it, enjoy the ride and good luck!